Olympus Marketing is split into two arms: Olympus Strategy & Olympus Creative. As the two sides of the business have different target audiences, content needed to be split to address the different people interacting with said content. Olympus Creative has more of a minimal/ light vibe to their team - which was translated through more vibrant and eye-catching visuals, whereas Olympus Strategy was still colorful, yet had a traditional business feel to their content.
